Case Study: How Rebranding Helped a Business Stand Out

When Growth Outpaces Identity

We partnered with a logistics company that had evolved into a global, technology-driven operation—but their branding hadn’t kept up. To outsiders, they still looked like a small local transporter.

This mismatch was costing them credibility and large contracts, despite having superior infrastructure and service quality.

Understanding the Real Problem

The issue wasn’t their service—it was perception. Their outdated visuals failed to communicate scale, speed, and innovation.

Before touching design, we realigned their positioning and clarified what they wanted to be known for.

The YTS Rebranding Approach

Rebranding is more than visual change—it’s narrative change.

• Visual Identity: We replaced their dated palette with a bold, modern color system.
• Logo Redesign: A geometric mark symbolizing speed, connection, and reliability.
• Website Transformation: Messaging focused on technology, global reach, and operational strength.

The Measurable Results

Within six months, website traffic increased by 40%. Sales conversations changed too—clients approached them with greater confidence and respect.

The rebrand didn’t just change how they looked. It changed how they were treated in the market.

Every business deserves branding that reflects its true capabilities. Let’s discuss your rebrand.