Top 10 Sales CRM Software in India
If you run a business in India and want to close more deals, follow up faster, and never lose a lead again — you need a good sales CRM software. A sales CRM helps your team track every customer, automate follow-ups, and manage the full sales pipeline from one place.
In this guide, we cover the top 10 sales CRM software in India — with features, pricing, and who each tool is best for.
What Is Sales CRM Software?
A sales CRM (Customer Relationship Management) software helps businesses manage their leads, contacts, and deals. It tracks every interaction with a customer — calls, emails, WhatsApp messages, and meetings — so your sales team always knows what to do next.
The best sales CRM software in India will help you:
Top 10 Sales CRM Software in India
Salesforce CRM
Salesforce is one of the most popular sales CRM software tools in the world. It is used by large businesses and enterprises in India. It has a very powerful pipeline management system, detailed reports, and hundreds of integrations.
Best For: Large enterprises and big sales teams
- ✓ Advanced pipeline & deal tracking
- ✓ AI-powered lead scoring
- ✓ Email and call automation
- ✓ Sales forecasting & reports
- ✓ Works with 3,000+ apps
Pricing (INR): Starts at approximately ₹2,100/user/month (Starter plan)
Verdict: Best for large teams that need deep customisation and enterprise-level power.
Visit Website →HubSpot CRM
HubSpot CRM is one of the most popular sales CRM software choices for Indian startups and growing businesses. It has a free plan that is genuinely useful, and paid plans add advanced automation and reporting.
Best For: Startups, small teams, and marketing-led businesses
- ✓ Free forever plan with basic CRM features
- ✓ Deal pipeline management
- ✓ Email tracking and templates
- ✓ Meeting scheduling tool
- ✓ Live chat and chatbots
Pricing (INR): Free plan available; paid plans start at approximately ₹1,300/month
Verdict: Great starting point for small businesses that want a free sales CRM to try before committing.
Visit Website →Zoho CRM
Zoho CRM is one of the best sales CRM software in India for mid-size businesses. It is an Indian company, so it understands the local market well. It has GST billing support, a solid mobile app, and strong automation tools.
Best For: Indian SMBs and mid-size companies
- ✓ Lead and contact management
- ✓ Workflow & follow-up automation
- ✓ WhatsApp & telephony integration
- ✓ AI assistant (Zia)
- ✓ GST-ready invoicing
Pricing (INR): Starts at ₹800/user/month (Standard plan)
Verdict: One of the top choices for Indian businesses that want a full-featured sales CRM at a fair price.
Visit Website →Freshsales (by Freshworks)
Freshsales is a clean, easy-to-use sales CRM software from Freshworks, an Indian-origin company. It is well known for its built-in phone, email, and AI lead scoring. Good for teams that want everything in one tool without the complexity of Salesforce.
Best For: Sales-focused teams that want an all-in-one platform
- ✓ Built-in phone and email
- ✓ AI-based lead scoring (Freddy AI)
- ✓ Visual sales pipeline
- ✓ Automated follow-up sequences
- ✓ Mobile CRM app
Pricing (INR): Free plan available; paid plans start at ₹999/user/month
Verdict: A strong option for Indian sales teams that want a modern, intuitive CRM with built-in calling.
Visit Website →Pipedrive
Pipedrive is a visual sales CRM software designed specifically around the sales pipeline. It is simple to set up and easy to use. Sales teams love its drag-and-drop deal management and automatic reminders.
Best For: Small and mid-size sales teams that want a simple, visual CRM
- ✓ Visual drag-and-drop sales pipeline
- ✓ Activity reminders & automation
- ✓ Email sync and tracking
- ✓ Revenue forecasting
- ✓ 400+ integrations
Pricing (INR): Starts at approximately ₹1,200/user/month
Verdict: Perfect for sales teams who want a no-fuss tool focused purely on closing deals.
Visit Website →Cleomitra
Cleomitra is a growing sales CRM software in India built for small and mid-size businesses. It covers lead management, WhatsApp-based follow-ups, invoicing, and omnichannel customer communication — all in one platform. If your business runs a lot of customer interactions over WhatsApp, Cleomitra is a smart choice.
Best For: SMBs, salons, boutiques, wellness businesses, and service-based businesses in India
- ✓ Lead and customer management
- ✓ WhatsApp-native follow-up automation
- ✓ Omnichannel inbox (WhatsApp, SMS, email)
- ✓ Invoice and payment tracking
- ✓ Campaign management & loyalty tools
- ✓ Easy onboarding — no technical skills needed
Pricing (INR): Plans starting from ₹999/month at cleomitra.com
Verdict: A great pick for Indian service businesses that want an affordable sales CRM with strong WhatsApp automation built in.
Visit Website →LeadSquared
LeadSquared is a popular sales CRM software built for Indian businesses, especially in healthcare, education, and financial services. It has strong lead capture and automated follow-up tools that work well for high-volume sales teams.
Best For: Healthcare, education, and BFSI sectors in India
- ✓ Lead capture from multiple web & ad sources
- ✓ Automated follow-up workflows
- ✓ Sales team activity tracking
- ✓ Mobile CRM with offline access
- ✓ Deep industry-specific compliance features
Pricing (INR): Starts at approximately ₹2,500/user/month
Verdict: One of the best sales CRM tools in India for industries with complex lead funnels and compliance requirements.
Visit Website →Kapture CRM
Kapture CRM is an Indian sales CRM software that is strong in customer support and sales management for retail, e-commerce, and FMCG businesses. It combines CRM with helpdesk features in a single platform.
Best For: Retail, e-commerce, and FMCG businesses in India
- ✓ Sales pipeline management
- ✓ Customer support & ticketing
- ✓ WhatsApp and SMS integration
- ✓ Mobile field sales app
- ✓ Integrated reports & dashboards
Pricing (INR): Custom pricing — contact for a quote
Verdict: Good for businesses that need both sales CRM and customer support in one tool.
Visit Website →Monday Sales CRM
Monday Sales CRM is a flexible, visual tool that works as both a project management software and a sales CRM. It is easy to customise and works well for teams that manage complex sales processes.
Best For: Teams that want a flexible CRM they can customise
- ✓ Visual board-style sales pipeline
- ✓ Drag-and-drop deal management
- ✓ Automated follow-up reminders
- ✓ Email integration and tracking
- ✓ Strong collaboration tools
Pricing (INR): Starts at approximately ₹800/user/month
Verdict: Best for teams that want a visual, highly customisable CRM that can do more than just sales.
Visit Website →Vtiger CRM
Vtiger is an all-in-one sales CRM software built with Indian businesses in mind. It covers sales, marketing, and customer support in a single platform. It has a strong free plan and affordable paid tiers.
Best For: Small businesses that want an all-in-one CRM on a budget
- ✓ Sales pipeline & lead management
- ✓ Email marketing and automation
- ✓ Customer support ticketing
- ✓ Invoice and quote management
- ✓ Free plan with solid features
Pricing (INR): Free plan available; paid plans start at approximately ₹1,200/user/month
Verdict: A solid budget-friendly sales CRM for small Indian businesses that want marketing and support tools too.
Visit Website →Quick Comparison Table
| CRM Tool | Best For | Starting Price (INR) | Website |
|---|---|---|---|
| Salesforce | Large enterprises | ₹2,100/user/month | salesforce.com/in |
| HubSpot | Startups & small teams | Free / ₹1,300/month | hubspot.com |
| Zoho CRM | Indian SMBs | ₹800/user/month | zoho.com/crm |
| Freshsales | Sales-focused teams | ₹999/user/month | freshworks.com/crm |
| Pipedrive | Visual pipeline lovers | ₹1,200/user/month | pipedrive.com |
| Cleomitra | SMBs & service businesses | ₹999/month | cleomitra.com |
| LeadSquared | Healthcare, education | ₹2,500/user/month | leadsquared.com |
| Kapture CRM | Retail & e-commerce | Custom pricing | kapture.cx |
| Monday CRM | Flexible teams | ₹800/user/month | monday.com/crm |
| Vtiger CRM | Budget-conscious SMBs | Free / ₹1,200/user/month | vtiger.com |
How to Choose the Right Sales CRM Software in India
Picking the right sales CRM depends on your business size, budget, and how your team works. Here are some simple tips:
- For small businesses and startups: Go with HubSpot (free) or Cleomitra (₹999/month). Both are easy to set up and do not require a big team to manage.
- For WhatsApp-heavy businesses: Choose Cleomitra or Zoho CRM. Both have strong WhatsApp integrations that are important for Indian businesses.
- For large sales teams: Salesforce or Freshsales will give you the power and reporting you need.
- For service businesses (salons, clinics, boutiques): Cleomitra is designed specifically for this type of business in India.
- For education or healthcare: LeadSquared is purpose-built for these sectors.
Final Thoughts
The right sales CRM software can change how your business operates. It keeps your team organised, automates the boring follow-up work, and gives you data on what is working.
Whether you are a startup looking for a free tool or a growing business ready to invest in serious automation, there is a sales CRM in India on this list for you.
Frequently Asked Questions
What is the best sales CRM software in India for small businesses?
For small businesses and startups in India, HubSpot (which has a free tier) or Cleomitra (starting at ₹999/month with native WhatsApp automation) are excellent choices due to their ease of setup and user-friendly interface.
Why is WhatsApp integration important for a sales CRM in India?
WhatsApp is the primary communication channel in India with over 500 million active users. A CRM with strong WhatsApp integration (like Cleomitra or Zoho CRM) allows sales teams to automate follow-up messages, send payment reminders, and interact with customers where they are most active.
How much does a sales CRM cost in India?
Pricing for sales CRM software in India ranges from free plans (such as HubSpot or Vtiger) to ₹800/user/month (Zoho CRM), ₹999/month (Cleomitra), and up to ₹2,500/user/month or more for enterprise tools like Salesforce and LeadSquared.